Fresh ideas, seasoned perspectives, and solid marketing strategies to keep you grounded and growing.
A successful communications program is like a prize thoroughbred: It takes you where you want to go. It sets goals. It’s sleek and disciplined. It undergoes rigorous checks and evaluation. Long before leaving the gate, it plots the route and anticipates obstacles. It applies critical thinking and focuses on doing its personal best. No wonder it racks up consistent wins, attracts fans, and positively impacts the bottom line.
Not so the “nag” approach. Nag communications plod along aimlessly. There’s little purpose, much less a destination. It’s long-winded. It takes forever to make a point. It drags around tired messages like moldy hay, looking for a buyer. Through neglect or age or both, it’s grown tired and lame. It wastes time and resources. Even worse, nags invite disrespect and exasperation. The smartest, most humane approach to any nag communications program is to put it out to pasture. Or down.
Then there’s the “ass” or more politely, “burro” style of communications. (note: I happen to be a big fan of burros, just not when it comes to communicating). Stubborn defines this communications approach. It has zero flexibility or adaptability. It knows what and how it wants to communicate, period. It’s been known to bite, strike with the front hooves, or kick with its hind legs anything that challenges it. No matter its channel of communication, it brays loudly and interminably. It’s safe to say that its largest audience is itself and the poor victims within proximity.
Which model best matches your communication efforts? Are yours sleek and disciplined? Wandering and confused? Or insistent and loud? Like a fine horse, the best communications are commanding, attractive, consistent, memorable, and carry your business across the finish line.
Communication begins here.
321 Tenth Avenue, Ste. 1107 San Diego, CA 92101
I brought Leah on board to help my business grow to the next level. With her brilliant marketing techniques and drive, Leah has helped me transform my business into a thriving 1031 Exchange firm and allowed me to focus more on my clients. Leah has been instrumental in my PR, branding and marketing initiatives and I have come to depend on her extraordinary marketing contributions. She is a delight to work with and her tenacity is extremely motivating.
Bill Exeter, President and CEO
Swearingen Communications provided us with both solid marketing strategies and creative ideas and implementation. This spanned our branding, website, and more. Leah Swearingen helped us think differently and see our company from a client’s perspective. We thoroughly enjoyed our professional relationship with her and highly recommend her services.
Jack Shirley, CPA, CGMA, Friedman Brannen LLP
You are the epitome of professionalism, and your work is of the highest quality.
Patricia J. Lane, Director of Administrative Services, DENTONS, Past President, Association of Legal Administrators
One of the best marketing people I know is Leah Swearingen, of Swearingen Communications. She shines when it comes to professional services firms. I personally have seen the work that she has done on behalf of a wealth management firm and a law practice. Great stuff.
James E. Tenuto, CEO, Renaissance Executive Forums
I retained Leah in my role as Executive Director of a prominent San Diego law firm. Leah successfully led the firm in developing a firm-wide marketing culture, marketing plan, and guiding our attorneys. When I launched my own company, Leah was instrumental in helping me create my brand, communicate my services, and develop marketing collateral. My company continues to benefit from her outstanding work.
Nancy Thornton, Founder, Foster Thornton LLC
You make a huge difference in the way our company is perceived in the marketplace. From your good ideas to your execution and follow through, it is fortuitous to have you on board. We have great things to say about you and don't mind shouting them from the rooftops.
Craig Brown, President, Rancho Financial Mortgage