Swearingen Communications Insights
Fresh ideas, seasoned perspectives, and solid marketing strategies to keep you grounded and growing.
Are You Listening, or Merely Counting?
Lego, the largest toy company in the world based on sales, nearly went bankrupt 20 years ago. The reason? Executives relied too much on what “big data” was telling them. …
What Are Your High-Value Activities?
What one or two activities should your business focus on in order to preserve and grow its client base? I discovered long ago that more money is blown on marketing …
Who Will You Be in 2021?
Are you a force for calm, resilience and assurance for your clients and colleagues? That aptitude, and a handful of others, were recently identified by PR leaders from Atlanta to …
5 Marketing Trends for 2021
2020 has been like having the strictest, meanest teacher in school. She was brutal, but we learned a lot. Hard times can also sharpen our focus. Such as, confirming what …
The Only Email Punch List You Need
It bears repeating: Email marketing works. Email generates $38 for every $1 spent, according to HubSpot. That is an unbelievable 3,800% ROI. Therefore, every email deserves special care and feeding. …
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