Marketing Communications


Communicating for Decision Simplicity

From blue jeans to smart phones to insurance, consumers are overwhelmed with options. No matter what we are in the market for, we embrace brands that make it easier for …

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Trust in the Media Continues to Decline

When it comes to describing their level of trust in the mass media, 60 percent of Americans state, “Not very much,” or “not at all” according to a new Gallup …

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Snail Mail, Email, Or Both?

The past few months I’ve been managing more than the average number of communications campaigns.  The question always comes up:  How should we communicate? By snail mail, or email? Can …

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Speak To Your Clients’ “Pain.”

One of the earliest lessons marketers learn is to focus on benefits, rather than features.  For example, Volvo focuses on safety, while Nordstrom focuses on service.   Apple lives, breathes, …

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Communications That Create Value

As 2011 winds down, it’s a good time to ask: Did our communications create value this year?  Did we engage meaningfully with clients, employees, and colleagues?  Are we stronger, clearer, …

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