Fresh ideas, seasoned perspectives, and solid marketing strategies to keep you grounded and growing.
As 2011 winds down, it’s a good time to ask: Did our communications create value this year? Did we engage meaningfully with clients, employees, and colleagues? Are we stronger, clearer, more compelling than last year?
Social media reached new heights this past year. Nevertheless, social media in its various forms is simply another platform. No matter the channel, communications must be relevant to the audience. From in-person exchanges, to snail mail and mobile apps.
At the beginning of each new year, marketing departments decide how to allocate resources. What is the mix between old and new media? Social media is a huge force that must be assimilated into virtually any situation. But social media is not a magic pill. The message must still be strategic, thoughtful, and respectful. It must resonate with the receiver.
As you look to a new year, ask yourself, “How can our communications enlighten and enrich our target audiences?” Once you determine that, you can decide which channels to use in sharing your message.
Warmest wishes for a joyful holiday season.
Communication begins here.
321 Tenth Avenue, Ste. 1107 San Diego, CA 92101
I brought Leah on board to help my business grow to the next level. With her brilliant marketing techniques and drive, Leah has helped me transform my business into a thriving 1031 Exchange firm and allowed me to focus more on my clients. Leah has been instrumental in my PR, branding and marketing initiatives and I have come to depend on her extraordinary marketing contributions. She is a delight to work with and her tenacity is extremely motivating.
Bill Exeter, President and CEO
Swearingen Communications provided us with both solid marketing strategies and creative ideas and implementation. This spanned our branding, website, and more. Leah Swearingen helped us think differently and see our company from a client’s perspective. We thoroughly enjoyed our professional relationship with her and highly recommend her services.
Jack Shirley, CPA, CGMA, Friedman Brannen LLP
You are the epitome of professionalism, and your work is of the highest quality.
Patricia J. Lane, Director of Administrative Services, DENTONS, Past President, Association of Legal Administrators
One of the best marketing people I know is Leah Swearingen, of Swearingen Communications. She shines when it comes to professional services firms. I personally have seen the work that she has done on behalf of a wealth management firm and a law practice. Great stuff.
James E. Tenuto, CEO, Renaissance Executive Forums
I retained Leah in my role as Executive Director of a prominent San Diego law firm. Leah successfully led the firm in developing a firm-wide marketing culture, marketing plan, and guiding our attorneys. When I launched my own company, Leah was instrumental in helping me create my brand, communicate my services, and develop marketing collateral. My company continues to benefit from her outstanding work.
Nancy Thornton, Founder, Foster Thornton LLC
You make a huge difference in the way our company is perceived in the marketplace. From your good ideas to your execution and follow through, it is fortuitous to have you on board. We have great things to say about you and don't mind shouting them from the rooftops.
Craig Brown, President, Rancho Financial Mortgage