Fresh ideas, seasoned perspectives, and solid marketing strategies to keep you grounded and growing.
With Google’s debut last week of its monster infant, Google+, I can’t help but think of Bette Davis’s famous movie line: “Hold on to your seats. It’s going to be a bumpy night.”
How fun is this? At last count, Facebook had upwards of 700 million users. The newborn, who weighs in at a cazillion gigabites give or take, has barely had its first nap. Yet already 10 million users have signed up. Coo coo.
So, what’s the difference? Who will prevail by next year?
David Williams, CEO of Blinq Media, offered some razor-sharp differentiation in the July 15 edition of Ad Age Digital. Mr. Williams works with brands including Baskin Robbins and Mentos. In his words, “Google has expertise in search . . .while Facebook knows who you are, Google knows what you want.”
Facebook knows our interests. But Google knows our intentions. Mr. Williams continued: “Google will have a tremendous amount of intent data that could allow them to create a better ad model for social than Facebook — a very, very powerful ad model.”
Is it fascinating, convenient, or creepy that these monolithic digital giants are dissecting us complicated human beings? I think it’s a bit of all three. What about you?
Communication begins here.
321 Tenth Avenue, Ste. 1107 San Diego, CA 92101
I brought Leah on board to help my business grow to the next level. With her brilliant marketing techniques and drive, Leah has helped me transform my business into a thriving 1031 Exchange firm and allowed me to focus more on my clients. Leah has been instrumental in my PR, branding and marketing initiatives and I have come to depend on her extraordinary marketing contributions. She is a delight to work with and her tenacity is extremely motivating.
Bill Exeter, President and CEO
Swearingen Communications provided us with both solid marketing strategies and creative ideas and implementation. This spanned our branding, website, and more. Leah Swearingen helped us think differently and see our company from a client’s perspective. We thoroughly enjoyed our professional relationship with her and highly recommend her services.
Jack Shirley, CPA, CGMA, Friedman Brannen LLP
You are the epitome of professionalism, and your work is of the highest quality.
Patricia J. Lane, Director of Administrative Services, DENTONS, Past President, Association of Legal Administrators
One of the best marketing people I know is Leah Swearingen, of Swearingen Communications. She shines when it comes to professional services firms. I personally have seen the work that she has done on behalf of a wealth management firm and a law practice. Great stuff.
James E. Tenuto, CEO, Renaissance Executive Forums
I retained Leah in my role as Executive Director of a prominent San Diego law firm. Leah successfully led the firm in developing a firm-wide marketing culture, marketing plan, and guiding our attorneys. When I launched my own company, Leah was instrumental in helping me create my brand, communicate my services, and develop marketing collateral. My company continues to benefit from her outstanding work.
Nancy Thornton, Founder, Foster Thornton LLC
You make a huge difference in the way our company is perceived in the marketplace. From your good ideas to your execution and follow through, it is fortuitous to have you on board. We have great things to say about you and don't mind shouting them from the rooftops.
Craig Brown, President, Rancho Financial Mortgage