Fresh ideas, seasoned perspectives, and solid marketing strategies to keep you grounded and growing.
CEOs in large numbers continue to avoid social media, even as their companies increasingly embrace it. Many say they are too busy running their businesses to bother. Others question the ROI of LinkedIn, Twitter, and Facebook. Just about all are confused by a world wherein social media platforms are firmly integrated into personal and professional lives.
At the same time, corporate leaders face unprecedented pressure to appear accessible and authentic. Some studies show that, all things being equal, a corporate brand’s reputation and likeability increase when “the chief” is actively engaged in social media.
Bill George, a management professor at Harvard Business School, says CEOs should accept that social media platforms have become part of their job.
My advice to clients is this: You don’t have to do it all. Start small by doing one thing really well. It might be demonstrating your expertise and staying in touch through a short, compelling monthy leadership tip. Or building a virtual community through LinkedIn. Even small efforts can have significant impact. Like most success in life, 90% is simply showing up and participating.
Communication begins here.
321 Tenth Avenue, Ste. 1107 San Diego, CA 92101
I brought Leah on board to help my business grow to the next level. With her brilliant marketing techniques and drive, Leah has helped me transform my business into a thriving 1031 Exchange firm and allowed me to focus more on my clients. Leah has been instrumental in my PR, branding and marketing initiatives and I have come to depend on her extraordinary marketing contributions. She is a delight to work with and her tenacity is extremely motivating.
Bill Exeter, President and CEO
Swearingen Communications provided us with both solid marketing strategies and creative ideas and implementation. This spanned our branding, website, and more. Leah Swearingen helped us think differently and see our company from a client’s perspective. We thoroughly enjoyed our professional relationship with her and highly recommend her services.
Jack Shirley, CPA, CGMA, Friedman Brannen LLP
You are the epitome of professionalism, and your work is of the highest quality.
Patricia J. Lane, Director of Administrative Services, DENTONS, Past President, Association of Legal Administrators
One of the best marketing people I know is Leah Swearingen, of Swearingen Communications. She shines when it comes to professional services firms. I personally have seen the work that she has done on behalf of a wealth management firm and a law practice. Great stuff.
James E. Tenuto, CEO, Renaissance Executive Forums
I retained Leah in my role as Executive Director of a prominent San Diego law firm. Leah successfully led the firm in developing a firm-wide marketing culture, marketing plan, and guiding our attorneys. When I launched my own company, Leah was instrumental in helping me create my brand, communicate my services, and develop marketing collateral. My company continues to benefit from her outstanding work.
Nancy Thornton, Founder, Foster Thornton LLC
You make a huge difference in the way our company is perceived in the marketplace. From your good ideas to your execution and follow through, it is fortuitous to have you on board. We have great things to say about you and don't mind shouting them from the rooftops.
Craig Brown, President, Rancho Financial Mortgage