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The presidential primaries are unfolding. What better time to explore a bit of the history of Public Relations in America, dating back to the Colonial period?
Did you know that the “Federalist letters,” written to the newspapers in 1787-88 by Alexander Hamilton, James Madison, and John Jay, have been described as one of history’s most effective public relations campaigns? (Source: The Accreditation Sourcebook, 1995, Public Relations Society of America.) This “propaganda” urged the ratification of the U.S. Constitution.
The American Revolution is a fine example of a 13-year effort which incorporated many elements of a successful PR campaign. According to Scott Cutlip, Ph.D., leading revolutionary, Samuel Adams, rallied a fervent band of followers to revolt against the British oppressors. He deployed many classic PR tactics toward this end.
Cutlip points out Adams’ use of:
So now, the presidential primary campaigns are locked and loaded. Most of us are steeling ourselves for the onslaught. Perhaps a more lighthearted response is to study and spot the classic PR moves among the various candidates. While the players will change, smart PR tactics are timeless.
Communication begins here.
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I brought Leah on board to help my business grow to the next level. With her brilliant marketing techniques and drive, Leah has helped me transform my business into a thriving 1031 Exchange firm and allowed me to focus more on my clients. Leah has been instrumental in my PR, branding and marketing initiatives and I have come to depend on her extraordinary marketing contributions. She is a delight to work with and her tenacity is extremely motivating.
Bill Exeter, President and CEO
Swearingen Communications provided us with both solid marketing strategies and creative ideas and implementation. This spanned our branding, website, and more. Leah Swearingen helped us think differently and see our company from a client’s perspective. We thoroughly enjoyed our professional relationship with her and highly recommend her services.
Jack Shirley, CPA, CGMA, Friedman Brannen LLP
You are the epitome of professionalism, and your work is of the highest quality.
Patricia J. Lane, Director of Administrative Services, DENTONS, Past President, Association of Legal Administrators
One of the best marketing people I know is Leah Swearingen, of Swearingen Communications. She shines when it comes to professional services firms. I personally have seen the work that she has done on behalf of a wealth management firm and a law practice. Great stuff.
James E. Tenuto, CEO, Renaissance Executive Forums
I retained Leah in my role as Executive Director of a prominent San Diego law firm. Leah successfully led the firm in developing a firm-wide marketing culture, marketing plan, and guiding our attorneys. When I launched my own company, Leah was instrumental in helping me create my brand, communicate my services, and develop marketing collateral. My company continues to benefit from her outstanding work.
Nancy Thornton, Founder, Foster Thornton LLC
You make a huge difference in the way our company is perceived in the marketplace. From your good ideas to your execution and follow through, it is fortuitous to have you on board. We have great things to say about you and don't mind shouting them from the rooftops.
Craig Brown, President, Rancho Financial Mortgage