Fresh ideas, seasoned perspectives, and solid marketing strategies to keep you grounded and growing.
In her new book, “The Social Business Imperative — Adapting Your Business Model to the Always-Connected Customer,” Silicon Valley entrepreneur Clara Shih discusses how customer engagement strategies must be entirely rethought. The implications of the constantly connected consumer are impacting every business in every industry. From ordering a cappuccino online to making a seamless payment to Uber, we’re all changing our purchasing habits. So, too, are our clients. The disruption isn’t just in newer categories, but also in traditional, buttoned down industries such as insurance, finance, and law.
Before panic sets in, be reassured. We’re all still human. Human connection will always be core to any successful business. Meaningful connections drive long-term relationships. That’s why every business must be asking itself daily: How can we maintain and enhance our relevancy? What do our clients most need from us? How do we show up for them and provide value? Where and how do we make that happen?
The assortment of digital tools is an opportunity. As Shih explains, being a “Social Business” means delivering a consistent experience across every brand point. It’s imperative to consider all the ways your clients wish to engage with you, and plan accordingly.
The variety of digital tools is also a threat. Your competitors have never been more available to find and interact with your clients. How do you stack up against them?
Today’s consumers have never been more powerful. Is your business innovating enough to satisfy the constantly connected customer? Are you delivering the level of customer experience they seek? How can you lead your business to be more “social” in the year ahead?
Communication begins here.
321 Tenth Avenue, Ste. 1107 San Diego, CA 92101
I brought Leah on board to help my business grow to the next level. With her brilliant marketing techniques and drive, Leah has helped me transform my business into a thriving 1031 Exchange firm and allowed me to focus more on my clients. Leah has been instrumental in my PR, branding and marketing initiatives and I have come to depend on her extraordinary marketing contributions. She is a delight to work with and her tenacity is extremely motivating.
Bill Exeter, President and CEO
Swearingen Communications provided us with both solid marketing strategies and creative ideas and implementation. This spanned our branding, website, and more. Leah Swearingen helped us think differently and see our company from a client’s perspective. We thoroughly enjoyed our professional relationship with her and highly recommend her services.
Jack Shirley, CPA, CGMA, Friedman Brannen LLP
You are the epitome of professionalism, and your work is of the highest quality.
Patricia J. Lane, Director of Administrative Services, DENTONS, Past President, Association of Legal Administrators
One of the best marketing people I know is Leah Swearingen, of Swearingen Communications. She shines when it comes to professional services firms. I personally have seen the work that she has done on behalf of a wealth management firm and a law practice. Great stuff.
James E. Tenuto, CEO, Renaissance Executive Forums
I retained Leah in my role as Executive Director of a prominent San Diego law firm. Leah successfully led the firm in developing a firm-wide marketing culture, marketing plan, and guiding our attorneys. When I launched my own company, Leah was instrumental in helping me create my brand, communicate my services, and develop marketing collateral. My company continues to benefit from her outstanding work.
Nancy Thornton, Founder, Foster Thornton LLC
You make a huge difference in the way our company is perceived in the marketplace. From your good ideas to your execution and follow through, it is fortuitous to have you on board. We have great things to say about you and don't mind shouting them from the rooftops.
Craig Brown, President, Rancho Financial Mortgage