Communication That Makes Your Mark

Tag: Marketing Communications

Speak To Your Clients’ “Pain.”

One of the earliest lessons marketers learn is to focus on benefits, rather than features.  For example, Volvo focuses on safety, while Nordstrom focuses on service.   Apple lives, breathes, …

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Communications That Create Value

As 2011 winds down, it’s a good time to ask: Did our communications create value this year?  Did we engage meaningfully with clients, employees, and colleagues?  Are we stronger, clearer, …

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What’s Your Digital Vision?

Digital is becoming more pervasive in every nook and cranny of our world. Yet many accomplished Baby Boomers are still, as the old song goes, “hoping, wishing, and praying” that …

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An October Ode To Engagement

In addition to crisp weather, baked apples, crimson foliage, and Halloween, October is  official poetry month.  October 6 is National Poetry Day.  Having loved poetry since childhood, I’m thrilled that …

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Sharp, Focused Messages Reach Your Reader

If you’re like most smart, highly educated professionals, you may not be aware that the front page of the Wall Street Journal is written at the ninth-grade level.  That’s right …

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Swearingen Communications

Communication begins here.

701 Paseo de la Loma
Santa Fe, NM 87501

Phone: +619.279.7552
Email: info@swearingencom.com