Fresh ideas, seasoned perspectives, and solid marketing strategies to keep you grounded and growing.
Digital is becoming more pervasive in every nook and cranny of our world. Yet many accomplished Baby Boomers are still, as the old song goes, “hoping, wishing, and praying” that the digital revolution will die a slow death. That’s not going to happen. The flow of communications has radically and fundamentally shifted in the past three years. It’s growing more dynamic and fungible by the week. So the question becomes: “What’s your digital vision?”
Every organization needs a vision to steer its digital ship by. How is your online presence supporting your company’s core mission and goals? What client experiences are you delivering? How are you integrating with more traditional initiatives? What is your voice and focus? Who’s in charge?
These are not easy questions. It’s not a quick fix. And it can get downright messy.
Many go astray by focusing too much on the medium (Twitter, Facebook, YouTube, etc). A better starting point is with the content and context of the engagement. What value can you provide through online channels? How do you carry through your brand promise, your uniqueness?
Marshall McLuhan was the sage of my college days in the School of Communication. His famous quote, “The medium is the message” seemed radical at the time. The digital age has expanded the mediums exponentially. With respect to McLuhan, I believe that today, the message should dominant over the medium. Without a focused, compelling message, the mediums don’t matter. They just become more noise. You may be Tweeting, but you don’t know why.
A solid digital vision begins with understanding your substance. Strong brands know who they are. They prioritize how, when, and where to communicate their unique offerings. This is the best road to embark upon as you enter the digital forest.
Communication begins here.
321 Tenth Avenue, Ste. 1107 San Diego, CA 92101
I brought Leah on board to help my business grow to the next level. With her brilliant marketing techniques and drive, Leah has helped me transform my business into a thriving 1031 Exchange firm and allowed me to focus more on my clients. Leah has been instrumental in my PR, branding and marketing initiatives and I have come to depend on her extraordinary marketing contributions. She is a delight to work with and her tenacity is extremely motivating.
Bill Exeter, President and CEO
Swearingen Communications provided us with both solid marketing strategies and creative ideas and implementation. This spanned our branding, website, and more. Leah Swearingen helped us think differently and see our company from a client’s perspective. We thoroughly enjoyed our professional relationship with her and highly recommend her services.
Jack Shirley, CPA, CGMA, Friedman Brannen LLP
You are the epitome of professionalism, and your work is of the highest quality.
Patricia J. Lane, Director of Administrative Services, DENTONS, Past President, Association of Legal Administrators
One of the best marketing people I know is Leah Swearingen, of Swearingen Communications. She shines when it comes to professional services firms. I personally have seen the work that she has done on behalf of a wealth management firm and a law practice. Great stuff.
James E. Tenuto, CEO, Renaissance Executive Forums
I retained Leah in my role as Executive Director of a prominent San Diego law firm. Leah successfully led the firm in developing a firm-wide marketing culture, marketing plan, and guiding our attorneys. When I launched my own company, Leah was instrumental in helping me create my brand, communicate my services, and develop marketing collateral. My company continues to benefit from her outstanding work.
Nancy Thornton, Founder, Foster Thornton LLC
You make a huge difference in the way our company is perceived in the marketplace. From your good ideas to your execution and follow through, it is fortuitous to have you on board. We have great things to say about you and don't mind shouting them from the rooftops.
Craig Brown, President, Rancho Financial Mortgage