Fresh ideas, seasoned perspectives, and solid marketing strategies to keep you grounded and growing.
To its credit, the Public Relations Society of America (www.prsa.org) has a rigorous accreditation program for experienced PR practitioners who wish to earn the APR designation (Accredited in Public Relations). Back when I was studying for the test, one of the topics we were expected to master was The “Seven C’s” of Communication.
The public relations and marketing world has changed dramatically since 1997. Yet the “Seven C’s” continue to guide communicators across all channels — from traditional print media to blogs and Linked In. Here they are:
There must exist a climate of belief built on past performance. The receiver must have confidence in the sender and high regard for the source’s competence on the subject.
The message must square with the realities of the environment. Context must provide for participation and response, and must confirm, rather than contradict, the message. Effective communications require a supportive social environment.
The message must be meaningful to the receiver. Content determines the audience.
The message must be put in simple terms.
Continuity and Consistency
Communications is an unending process. It requires repetition to achieve penetration. The message/story must be consistent.
The receiver should respect the communication channel(s) used. Different channels have different effects. People assign different values to varying channels; this must be kept in mind.
Capability of the Audience
The capability of the audience must be addressed – from attitudes to education levels, knowledge, and prejudices. Communications are most effective when they require the least effort from the recipient.
Communication begins here.
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I brought Leah on board to help my business grow to the next level. With her brilliant marketing techniques and drive, Leah has helped me transform my business into a thriving 1031 Exchange firm and allowed me to focus more on my clients. Leah has been instrumental in my PR, branding and marketing initiatives and I have come to depend on her extraordinary marketing contributions. She is a delight to work with and her tenacity is extremely motivating.
Bill Exeter, President and CEO
Swearingen Communications provided us with both solid marketing strategies and creative ideas and implementation. This spanned our branding, website, and more. Leah Swearingen helped us think differently and see our company from a client’s perspective. We thoroughly enjoyed our professional relationship with her and highly recommend her services.
Jack Shirley, CPA, CGMA, Friedman Brannen LLP
You are the epitome of professionalism, and your work is of the highest quality.
Patricia J. Lane, Director of Administrative Services, DENTONS, Past President, Association of Legal Administrators
One of the best marketing people I know is Leah Swearingen, of Swearingen Communications. She shines when it comes to professional services firms. I personally have seen the work that she has done on behalf of a wealth management firm and a law practice. Great stuff.
James E. Tenuto, CEO, Renaissance Executive Forums
I retained Leah in my role as Executive Director of a prominent San Diego law firm. Leah successfully led the firm in developing a firm-wide marketing culture, marketing plan, and guiding our attorneys. When I launched my own company, Leah was instrumental in helping me create my brand, communicate my services, and develop marketing collateral. My company continues to benefit from her outstanding work.
Nancy Thornton, Founder, Foster Thornton LLC
You make a huge difference in the way our company is perceived in the marketplace. From your good ideas to your execution and follow through, it is fortuitous to have you on board. We have great things to say about you and don't mind shouting them from the rooftops.
Craig Brown, President, Rancho Financial Mortgage