Fresh ideas, seasoned perspectives, and solid marketing strategies to keep you grounded and growing.
On the surface, it looks unfair. Just as many well-established professionals hit their stride, all the rules change. It’s no surprise that they are either slow adopters or “no adopters” of Social Media.
If they can just get beyond the hype, hysteria and frenzy surrounding Social Media, they will find abundant opportunities awaiting them. Here are just five examples.
Reason One: Social Media can validate you as a professional. Consumers’ expectations have shifted more in the last 3 years than in the prior 30. They expect to find what they are looking for — online. If they can’t find you easily and quickly, you could be toast. As times passes, they’ll not only expect to find you online, they’ll expect to engage with you through a blog, Twitter, or discussion group.
Reason Two: Social media enables you to build your personal brand. Through Social Media, you can become a thought leader in your area of expertise. Whether through a robust profile on LinkedIn, information you gather using Google Alerts or Twitter and then share, or a blog, you can stand out in your field.
Reason Three: Social media is affordable, often free. When I began my marketing career in the late 1970s, print ads were prohibitively expensive. Typesetting and printing could take days, even weeks. Admin staff were needed to fold, stuff, and mail marketing collateral. Social media allows you to achieve similar communication objectives at virtually no cost, and within hours. The biggest investment is your time.
Reason Four: Social media provides you protection. Yes, that’s right. In today’s viral, linked-in world, the best defense is a strong offense. Every client is now a potential critic and reporter. Your clients and competitors can compare notes like never before. The stronger your Internet presence and personal brand, the more likely you are to withstand questionable or less than favorable online buzz.
Reason Five: Social media keeps you top of mind. Staying top of mind is one of the biggest challenges of successful professionals. Job one is to take care of your clients — not market yourself. Social media is an opportunity to do both. Thoughtful and concise commentary (think short conversations), made on a weekly, bi-monthly, or monthly basis, allows you to share expertise with clients and stay in touch.
Despite the naysayers, a well-planned Social Media strategy can take you to new levels. If you are hesitating, I’d love to hear your reasons why. There’s lots of support in the Social Media community.
Communication begins here.
321 Tenth Avenue, Ste. 1107 San Diego, CA 92101
I brought Leah on board to help my business grow to the next level. With her brilliant marketing techniques and drive, Leah has helped me transform my business into a thriving 1031 Exchange firm and allowed me to focus more on my clients. Leah has been instrumental in my PR, branding and marketing initiatives and I have come to depend on her extraordinary marketing contributions. She is a delight to work with and her tenacity is extremely motivating.
Bill Exeter, President and CEO
Swearingen Communications provided us with both solid marketing strategies and creative ideas and implementation. This spanned our branding, website, and more. Leah Swearingen helped us think differently and see our company from a client’s perspective. We thoroughly enjoyed our professional relationship with her and highly recommend her services.
Jack Shirley, CPA, CGMA, Friedman Brannen LLP
You are the epitome of professionalism, and your work is of the highest quality.
Patricia J. Lane, Director of Administrative Services, DENTONS, Past President, Association of Legal Administrators
One of the best marketing people I know is Leah Swearingen, of Swearingen Communications. She shines when it comes to professional services firms. I personally have seen the work that she has done on behalf of a wealth management firm and a law practice. Great stuff.
James E. Tenuto, CEO, Renaissance Executive Forums
I retained Leah in my role as Executive Director of a prominent San Diego law firm. Leah successfully led the firm in developing a firm-wide marketing culture, marketing plan, and guiding our attorneys. When I launched my own company, Leah was instrumental in helping me create my brand, communicate my services, and develop marketing collateral. My company continues to benefit from her outstanding work.
Nancy Thornton, Founder, Foster Thornton LLC
You make a huge difference in the way our company is perceived in the marketplace. From your good ideas to your execution and follow through, it is fortuitous to have you on board. We have great things to say about you and don't mind shouting them from the rooftops.
Craig Brown, President, Rancho Financial Mortgage