Social Media

Face it, CEOs: Social Media Is Now Part of Your Job Description

CEOs in large numbers continue to avoid social media, even as their companies increasingly embrace it. Many say they are too busy running their businesses to bother. Others question the ROI of LinkedIn, Twitter, …

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Trust in the Media Continues to Decline

When it comes to describing their level of trust in the mass media, 60 percent of Americans state, “Not very much,” or “not at all” according to a new Gallup …

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Three Guideposts for New Media, Circa 2012

As I prepare my remarks for next week’s monthly meeting of the San Diego chapter of the Association of Legal Administrators (ALA), I’ve been pondering: How can I provide the most valuable advice about …

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Communications That Create Value

As 2011 winds down, it’s a good time to ask: Did our communications create value this year?  Did we engage meaningfully with clients, employees, and colleagues?  Are we stronger, clearer, …

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Dueling Platforms? Facebook Faces Google+

With Google’s debut last week of its monster infant, Google+, I can’t help but think of Bette Davis’s famous movie line: “Hold on to your seats. It’s going to be …

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