Swearingen Communications Insights

Fresh ideas, seasoned perspectives, and solid marketing strategies to keep you grounded and growing.


Are You Communicating Like a Thoroughbred, Old Nag, or Ass?

A successful communications program is like a prize thoroughbred: It takes you where you want to go. It sets goals. It’s sleek and disciplined. It undergoes rigorous checks and evaluation. …

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Be your best self.

Would You Rather Be Clever, or Understood?

Who doesn’t want to be viewed as witty, smart and memorable? But if you’re trying to communicate value in terms that clients and prospects can quickly grasp, resist the bon …

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Craft your unique message

Is Your Marketing Due for Some Spring Cleaning?

Spring is here. Does your marketing still pack plenty of “spring” and impact? Could your company messaging use a good polish? Has it been months or more since you brushed …

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Your #1 Most Powerful Tool for a Prosperous New Year

It’s not newfangled. It may not be the latest rage. But email is still crushing it after more than 20 years. If you want to grow your business in 2017, …

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3 Gifts Your Clients Will Always Cherish

Want your clients to appreciate you long after those holiday fruit baskets or bottles of champagne have disappeared?  Provide them with these gifts throughout 2017: The Gift of Relevance. Clients …

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