Swearingen Communications Insights

Fresh ideas, seasoned perspectives, and solid marketing strategies to keep you grounded and growing.


Simplicity: Your Greatest Asset

You’re a smart, highly experienced, respected expert in your field. Which means, you’ve got a problem. You know too much. Your expertise is so vast, you struggle to distill your …

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Tips for a Clearer and Brighter 2022

This is the time of year we start thinking about the new horizons ahead. The good news is, each of us holds the power to choose which horizon will guide …

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How a Covered Wagon Can Improve Your Communication Skills

Sometimes I think of Conestoga wagons and the brave pioneers who drove them when I encounter poorly written or conceived communications. What do I mean? Those intrepid travelers packed the …

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Why Wait?

“A good piece of content today is better than a fantastic piece three days from now.”  Greentarget   Early in my career, I read a study about perfectionists. The gist of …

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Don’t Leave the Dance Now

Many professionals who kept marketing during the past 18 months despite the hurdles discovered a winning combination. In turn, they’ve emerged stronger than ever. What did they do? First, they …

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