Fresh ideas, seasoned perspectives, and solid marketing strategies to keep you grounded and growing.
In addition to crisp weather, baked apples, crimson foliage, and Halloween, October is official poetry month. October 6 is National Poetry Day. Having loved poetry since childhood, I’m thrilled that we officially recognize the expressed stirrings of our souls once a year.
We all know that poetry ranges from the sublime to the ridiculous. “Ode to Advertising” is one of the sillier poems I have encountered through my work. Yet it packs powerful insight:
“The codfish lays ten thousand eggs, the homely hen lays one;
The codfish never cackles, to tell you when she’s done.
And so we scorn the codfish, while the humble hen we prize.
Which only goes to show you, that it pays to advertise.”
The reason this poem has stuck with me is because it’s so true. I frequently meet quality professionals who “lay ten thousand eggs,” but few know about it. I also encounter not-so-humble hens who make laying one egg sound like the most valuable skill set in the workplace.
What’s the difference? In most cases, it’s under communicating. The great thing about today’s digital age is that anyone can connect directly with clients, colleagues, and centers of influence. Expertise can be shared across a variety of platforms, for a fraction of what it once cost. Engagement has essentially eclipsed advertising in attracting and influencing others.
If you’re a high-achieving, under-communicating professional, you’re in luck. Never before have you had so many opportunities to engage. Just a few of your options are relevant website content, blogs, email, video, and other social media tools.
October may be National Poetry Month. But in today’s world, I believe that every month needs to be “Engagement Month.”
Communication begins here.
321 Tenth Avenue, Ste. 1107 San Diego, CA 92101
I brought Leah on board to help my business grow to the next level. With her brilliant marketing techniques and drive, Leah has helped me transform my business into a thriving 1031 Exchange firm and allowed me to focus more on my clients. Leah has been instrumental in my PR, branding and marketing initiatives and I have come to depend on her extraordinary marketing contributions. She is a delight to work with and her tenacity is extremely motivating.
Bill Exeter, President and CEO
Swearingen Communications provided us with both solid marketing strategies and creative ideas and implementation. This spanned our branding, website, and more. Leah Swearingen helped us think differently and see our company from a client’s perspective. We thoroughly enjoyed our professional relationship with her and highly recommend her services.
Jack Shirley, CPA, CGMA, Friedman Brannen LLP
You are the epitome of professionalism, and your work is of the highest quality.
Patricia J. Lane, Director of Administrative Services, DENTONS, Past President, Association of Legal Administrators
One of the best marketing people I know is Leah Swearingen, of Swearingen Communications. She shines when it comes to professional services firms. I personally have seen the work that she has done on behalf of a wealth management firm and a law practice. Great stuff.
James E. Tenuto, CEO, Renaissance Executive Forums
I retained Leah in my role as Executive Director of a prominent San Diego law firm. Leah successfully led the firm in developing a firm-wide marketing culture, marketing plan, and guiding our attorneys. When I launched my own company, Leah was instrumental in helping me create my brand, communicate my services, and develop marketing collateral. My company continues to benefit from her outstanding work.
Nancy Thornton, Founder, Foster Thornton LLC
You make a huge difference in the way our company is perceived in the marketplace. From your good ideas to your execution and follow through, it is fortuitous to have you on board. We have great things to say about you and don't mind shouting them from the rooftops.
Craig Brown, President, Rancho Financial Mortgage