Fresh ideas, seasoned perspectives, and solid marketing strategies to keep you grounded and growing.
I’ve just returned from being stood up. It’s not as bad as it sounds. But it’s the second time this week. So I am taking notice.
In both instances, I was stood up by two, long-time loyal friends, both of whom are accomplished professional women. Among their many capabilities, they know how to keep a schedule. At least they used to.
So, while driving home earlier than expected from the popular wine bar, I thought: “I remember when we acted like adults. We received an invitation, and we read it. Or we noted it. Usually in permanent ink, on a printed calendar, or in our head. It wasn’t competing with a dozen other activities. We didn’t need 10 reminders. And if we accepted, we showed up.”
So what’s happened? My friends are still the same, upstanding people I’ve always known them to be. Their regard and affection for me have not waned. At least, I hope not. And both apologized profusely for their respective gaffes.
The irony is, I’m the communications professional always touting the need to integrate traditional forms of communication with new media. Email, texting, and smart phones are the tip of the iceberg. Tweeting, Linking Up, and posting on Facebook are becoming standard. But we still need an adult in the room, monitoring everything. How do we prioritize our time and attention?
What would an adult do? The adults I admire slow down, reflect, and evaluate. They are not easily distracted. Ideally, they are standard bearers of etiquette. In the face of competing priorities, they honor people and commitments.
I’m as guilty as anyone of being lulled into the “flake” stream. After back-to-back days of being pulled in many directions, it’s easy to succumb and go with the flow.
The problem is, that is passive, random, and unfocused. It’s not only an unexamined life, it’s an undervalued life. And, it’s often selfish and unkind.
I’m ready to fly the flag for Adulthood. It may not be sexy, but it works. Really well, for all of us.
Communication begins here.
321 Tenth Avenue, Ste. 1107 San Diego, CA 92101
I brought Leah on board to help my business grow to the next level. With her brilliant marketing techniques and drive, Leah has helped me transform my business into a thriving 1031 Exchange firm and allowed me to focus more on my clients. Leah has been instrumental in my PR, branding and marketing initiatives and I have come to depend on her extraordinary marketing contributions. She is a delight to work with and her tenacity is extremely motivating.
Bill Exeter, President and CEO
Swearingen Communications provided us with both solid marketing strategies and creative ideas and implementation. This spanned our branding, website, and more. Leah Swearingen helped us think differently and see our company from a client’s perspective. We thoroughly enjoyed our professional relationship with her and highly recommend her services.
Jack Shirley, CPA, CGMA, Friedman Brannen LLP
You are the epitome of professionalism, and your work is of the highest quality.
Patricia J. Lane, Director of Administrative Services, DENTONS, Past President, Association of Legal Administrators
One of the best marketing people I know is Leah Swearingen, of Swearingen Communications. She shines when it comes to professional services firms. I personally have seen the work that she has done on behalf of a wealth management firm and a law practice. Great stuff.
James E. Tenuto, CEO, Renaissance Executive Forums
I retained Leah in my role as Executive Director of a prominent San Diego law firm. Leah successfully led the firm in developing a firm-wide marketing culture, marketing plan, and guiding our attorneys. When I launched my own company, Leah was instrumental in helping me create my brand, communicate my services, and develop marketing collateral. My company continues to benefit from her outstanding work.
Nancy Thornton, Founder, Foster Thornton LLC
You make a huge difference in the way our company is perceived in the marketplace. From your good ideas to your execution and follow through, it is fortuitous to have you on board. We have great things to say about you and don't mind shouting them from the rooftops.
Craig Brown, President, Rancho Financial Mortgage