Fresh ideas, seasoned perspectives, and solid marketing strategies to keep you grounded and growing.
A recent column by Washington Post columnist George F. Will, entitled “The Glory of Chaos,” discusses creative destruction. Examples of creative destruction are evident in the demise of many once-revered brands and the rise of new, progressive innovations. Encyclopaedia Britannica, Kodak moments, and the Sears and Roebuck catalog are a few of the casualties. In large part because they were so successful, these companies could neither anticipate nor imagine a Sam Walton, an Amazon, a Wikipedia.
Quoting author Virginia Postrel, Will goes on to say that today’s culture is made up of those who relish the status quo, and those who welcome the “perpetual churning of society by dynamism.” That is, to what degree do each of us cling to well-known institutions, even bureaucracies, rather than accept the “messy chaos” that often defines the dynamic age in which we live?
I work with many buttoned-down, highly educated professionals. The majority have advanced degrees. They are established and successful. It is my job to help them continue to attract and retain valued clients. More and more, I find myself prodding them to step closer to the “messy chaos” of our digital world, and figure out how best to engage with clients. Both traditionally and online.
Their clients haven’t stopped searching for services, products, and news. Yet they have forever changed they way they search and locate. And they’ve never had so many options to compare and contrast.
How will each of us handle this shifting competitive landscape? Our attitude will likely determine our future success. Being nimble, viewing change as opportunity, and taking action sooner rather than later, are three disciplines that will serve us well.
Communication begins here.
321 Tenth Avenue, Ste. 1107 San Diego, CA 92101
I brought Leah on board to help my business grow to the next level. With her brilliant marketing techniques and drive, Leah has helped me transform my business into a thriving 1031 Exchange firm and allowed me to focus more on my clients. Leah has been instrumental in my PR, branding and marketing initiatives and I have come to depend on her extraordinary marketing contributions. She is a delight to work with and her tenacity is extremely motivating.
Bill Exeter, President and CEO
Swearingen Communications provided us with both solid marketing strategies and creative ideas and implementation. This spanned our branding, website, and more. Leah Swearingen helped us think differently and see our company from a client’s perspective. We thoroughly enjoyed our professional relationship with her and highly recommend her services.
Jack Shirley, CPA, CGMA, Friedman Brannen LLP
You are the epitome of professionalism, and your work is of the highest quality.
Patricia J. Lane, Director of Administrative Services, DENTONS, Past President, Association of Legal Administrators
One of the best marketing people I know is Leah Swearingen, of Swearingen Communications. She shines when it comes to professional services firms. I personally have seen the work that she has done on behalf of a wealth management firm and a law practice. Great stuff.
James E. Tenuto, CEO, Renaissance Executive Forums
I retained Leah in my role as Executive Director of a prominent San Diego law firm. Leah successfully led the firm in developing a firm-wide marketing culture, marketing plan, and guiding our attorneys. When I launched my own company, Leah was instrumental in helping me create my brand, communicate my services, and develop marketing collateral. My company continues to benefit from her outstanding work.
Nancy Thornton, Founder, Foster Thornton LLC
You make a huge difference in the way our company is perceived in the marketplace. From your good ideas to your execution and follow through, it is fortuitous to have you on board. We have great things to say about you and don't mind shouting them from the rooftops.
Craig Brown, President, Rancho Financial Mortgage