Fresh ideas, seasoned perspectives, and solid marketing strategies to keep you grounded and growing.
The past few months I’ve been managing more than the average number of communications campaigns. The question always comes up: How should we communicate? By snail mail, or email? Can we get by with only email? Isn’t snail mail expensive, and largely a waste?
Considering that the average open rate of most email campaigns is about 30%-35%, you have to ask: Does it matter that 65% – 70% of my clients/colleagues/contacts aren’t getting my message? If the answer is “yes,” than more channels should be incorporated into your campaign.
Even the most successful email campaigns only get a 50% – 60% open rate. While there’s no way to measure whose opened or read your snail mail, at least you know it arrived in an “in box” that gets noticed. Consumer research reveals that customers respect direct mail more than they do email.
My answer to the snail mail vs. email dilemma is: When it’s really important, do both. Today’s direct mail can be personalized and targeted like never before. When you add in web advertising, such as Facebook or Linked In ads, and strategic social media, you are well on your way.
Communication begins here.
321 Tenth Avenue, Ste. 1107 San Diego, CA 92101
I brought Leah on board to help my business grow to the next level. With her brilliant marketing techniques and drive, Leah has helped me transform my business into a thriving 1031 Exchange firm and allowed me to focus more on my clients. Leah has been instrumental in my PR, branding and marketing initiatives and I have come to depend on her extraordinary marketing contributions. She is a delight to work with and her tenacity is extremely motivating.
Bill Exeter, President and CEO
Swearingen Communications provided us with both solid marketing strategies and creative ideas and implementation. This spanned our branding, website, and more. Leah Swearingen helped us think differently and see our company from a client’s perspective. We thoroughly enjoyed our professional relationship with her and highly recommend her services.
Jack Shirley, CPA, CGMA, Friedman Brannen LLP
You are the epitome of professionalism, and your work is of the highest quality.
Patricia J. Lane, Director of Administrative Services, DENTONS, Past President, Association of Legal Administrators
One of the best marketing people I know is Leah Swearingen, of Swearingen Communications. She shines when it comes to professional services firms. I personally have seen the work that she has done on behalf of a wealth management firm and a law practice. Great stuff.
James E. Tenuto, CEO, Renaissance Executive Forums
I retained Leah in my role as Executive Director of a prominent San Diego law firm. Leah successfully led the firm in developing a firm-wide marketing culture, marketing plan, and guiding our attorneys. When I launched my own company, Leah was instrumental in helping me create my brand, communicate my services, and develop marketing collateral. My company continues to benefit from her outstanding work.
Nancy Thornton, Founder, Foster Thornton LLC
You make a huge difference in the way our company is perceived in the marketplace. From your good ideas to your execution and follow through, it is fortuitous to have you on board. We have great things to say about you and don't mind shouting them from the rooftops.
Craig Brown, President, Rancho Financial Mortgage