Fresh ideas, seasoned perspectives, and solid marketing strategies to keep you grounded and growing.
Want your clients to appreciate you long after those holiday fruit baskets or bottles of champagne have disappeared? Provide them with these gifts throughout 2017:
The Gift of Relevance.
Clients welcome communication that focuses on their most burning questions, such as:
You build loyalty and trust when you frame your client engagement strategies from the perspective of serving vs. being self-serving. Write to what is most relevant to your reader. Always remember: “You” is among the most powerful words in the English language. Use it often.
The Gift of Brevity.
From Aristotle to Ted Talks, experts agree: The more you say, the less people remember. The fewer the words, the more impactful the message.
Ensure that your 2017 communications are clear, concise, and brief. Content that is easy to read is easy to digest. It’s read more thoroughly. And it’s read more often.
There are many indexes and formulas that measure readability. Sentence length and word length are two major factors. The shorter, the better. Think Ernest Hemingway. Adopt the habit of using shorter words, sentences, and paragraphs. Your readers aren’t dimwitted. But they are very busy.
The Gift of Service.
Most anxiety about how to market and build your practice in 2017 will fade when you ask:
Build your marketing plan by addressing these key issues that your clients and prospects face on an ongoing basis.
The holidays are a season of giving and illumination. Why not continue these traditions throughout 2017?
Communication begins here.
321 Tenth Avenue, Ste. 1107 San Diego, CA 92101
I brought Leah on board to help my business grow to the next level. With her brilliant marketing techniques and drive, Leah has helped me transform my business into a thriving 1031 Exchange firm and allowed me to focus more on my clients. Leah has been instrumental in my PR, branding and marketing initiatives and I have come to depend on her extraordinary marketing contributions. She is a delight to work with and her tenacity is extremely motivating.
Bill Exeter, President and CEO
Swearingen Communications provided us with both solid marketing strategies and creative ideas and implementation. This spanned our branding, website, and more. Leah Swearingen helped us think differently and see our company from a client’s perspective. We thoroughly enjoyed our professional relationship with her and highly recommend her services.
Jack Shirley, CPA, CGMA, Friedman Brannen LLP
You are the epitome of professionalism, and your work is of the highest quality.
Patricia J. Lane, Director of Administrative Services, DENTONS, Past President, Association of Legal Administrators
One of the best marketing people I know is Leah Swearingen, of Swearingen Communications. She shines when it comes to professional services firms. I personally have seen the work that she has done on behalf of a wealth management firm and a law practice. Great stuff.
James E. Tenuto, CEO, Renaissance Executive Forums
I retained Leah in my role as Executive Director of a prominent San Diego law firm. Leah successfully led the firm in developing a firm-wide marketing culture, marketing plan, and guiding our attorneys. When I launched my own company, Leah was instrumental in helping me create my brand, communicate my services, and develop marketing collateral. My company continues to benefit from her outstanding work.
Nancy Thornton, Founder, Foster Thornton LLC
You make a huge difference in the way our company is perceived in the marketplace. From your good ideas to your execution and follow through, it is fortuitous to have you on board. We have great things to say about you and don't mind shouting them from the rooftops.
Craig Brown, President, Rancho Financial Mortgage