Marketing Communications


You May Be Communicating — But Are You Connecting?

To its credit, the Public Relations Society of America (www.prsa.org) has a rigorous accreditation program for experienced PR practitioners who wish to earn the APR designation (Accredited in Public Relations).  …

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Relevancy: What Is Your Client Buying Today?

In Gone With the Wind, Scarlett O’Hara’s frequent refrain was, “I can’t think about that now.  I’ll go crazy if I do.  I’ll think about that later.” Georgia in the …

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“The Now Revolution” Points the Way

Jay Baer and Amber Naslund, co-authors of The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social, enlightened us  at the  San Diego Ad Club and …

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