Swearingen Communications Insights

Fresh ideas, seasoned perspectives, and solid marketing strategies to keep you grounded and growing.

Craft your unique message

Is Your Marketing Due for Some Spring Cleaning?

Spring is here. Does your marketing still pack plenty of “spring” and impact?

Could your company messaging use a good polish? Has it been months or more since you brushed up on key connections?  Is your website content as outdated as shoulder pads?  Have you forgotten when you last organized and scrubbed your data base?

If so, be inspired by this new season. Indulge in some fresh thinking, clear out and reorder your marketing strategy. Pare down to only the best, most effective tactics. Not only will you lighten your load, you’ll be far more successful. Here are three essential starting points:

  • Update lists of those most tied to your success. This includes top clients and referral sources, past clients, raving fans, and dropped-off colleagues. Evaluate, rearrange, eliminate, prioritize. Become laser-focused on staying connected.
  • Refresh and commit to your engagement strategies. How will you stay top of mind? How will you educate, inspire, and inform those who matter most? What value will you deliver? Will this be via email? Presentations? Newsletters? Events? One-on-one meals or drinks? Industry meetings? Build on what’s working. Reduce or eliminate the rest. 
  • Declutter your communications. Are your communications concise? Do they get to the point? Have you eliminated jargon and puffery? Do you write to your clients’ needs vs. your own self- interest? Is everything you send relevant and valuable to the recipient?

 Think back to the last time you cleaned out your utility closet. You likely discovered some long-forgotten treasures, a few outmoded tools, and quite a bit of trash. Plus enjoyed a few laughs.

Likewise, a good spring cleaning allows you to see new marketing opportunity and reduce distraction. It helps preserve time and resources. And, there’s a much better chance you won’t be asking “What was I thinking?” as you sort through past strategies and efforts.

Leave a Comment