Fresh ideas, seasoned perspectives, and solid marketing strategies to keep you grounded and growing.
Consumer behavior has changed more in the past 10 years than in the prior 200. Has your marketing evolved? Does it meet the expectations and demands of today’s multi-channel customer?
Here are a few key thoughts to focus and fortify your marketing efforts:
Think engagement, vs. campaigns or promotions. Consumers want you to solve their problem or ease their pain. They don’t want to be sold to or aggravated. Consumers engage when their needs are met. This could be a need for information, education, explanation, or for a specific service. If you are hawking things they may have only peripheral interest in, you’re losing them. Focus first on relating, then on cultivating, and only then on closing.
Be relentlessly relevant. The needs and interests of a small business owner are vastly different than those of an estate planning attorney or HR director. If your content doesn’t speak to their specific circumstances, you’re wasting time and money.
Provide “decision simplicity.” Leonardo da Vinci said that “simplicity is the ultimate sophistication.” Are your services and offerings simple to understand? Have you cut out fluff and flab? Do you tell your story well? Does your marketing collateral, from online to print, paint a clear and enticing picture? Are you presenting just enough information to move the needle closer to a buying decision?
I often think of valuable client relationships as having expiration dates. What helps extend these relationships? Being helpful and relevant, staying top of mind, creating value, and making things easier all work to position you as an indispensable resource. Indefinitely.
Communication begins here.
321 Tenth Avenue, Ste. 1107 San Diego, CA 92101
I brought Leah on board to help my business grow to the next level. With her brilliant marketing techniques and drive, Leah has helped me transform my business into a thriving 1031 Exchange firm and allowed me to focus more on my clients. Leah has been instrumental in my PR, branding and marketing initiatives and I have come to depend on her extraordinary marketing contributions. She is a delight to work with and her tenacity is extremely motivating.
Bill Exeter, President and CEO
Swearingen Communications provided us with both solid marketing strategies and creative ideas and implementation. This spanned our branding, website, and more. Leah Swearingen helped us think differently and see our company from a client’s perspective. We thoroughly enjoyed our professional relationship with her and highly recommend her services.
Jack Shirley, CPA, CGMA, Friedman Brannen LLP
You are the epitome of professionalism, and your work is of the highest quality.
Patricia J. Lane, Director of Administrative Services, DENTONS, Past President, Association of Legal Administrators
One of the best marketing people I know is Leah Swearingen, of Swearingen Communications. She shines when it comes to professional services firms. I personally have seen the work that she has done on behalf of a wealth management firm and a law practice. Great stuff.
James E. Tenuto, CEO, Renaissance Executive Forums
I retained Leah in my role as Executive Director of a prominent San Diego law firm. Leah successfully led the firm in developing a firm-wide marketing culture, marketing plan, and guiding our attorneys. When I launched my own company, Leah was instrumental in helping me create my brand, communicate my services, and develop marketing collateral. My company continues to benefit from her outstanding work.
Nancy Thornton, Founder, Foster Thornton LLC
You make a huge difference in the way our company is perceived in the marketplace. From your good ideas to your execution and follow through, it is fortuitous to have you on board. We have great things to say about you and don't mind shouting them from the rooftops.
Craig Brown, President, Rancho Financial Mortgage