Fresh ideas, seasoned perspectives, and solid marketing strategies to keep you grounded and growing.
Who doesn’t want to be viewed as witty, smart and memorable?
But if you’re trying to communicate value in terms that clients and prospects can quickly grasp, resist the bon mots. Being clear and concise wins out over cute and quick-witted every time.
Whether you’re an attorney, financial advisor, CPA, or other trusted professional, it pays to be plain-spoken and lucid. And it can cost you to be showy or superfluous.
There’s an old saying: “If you confuse ‘em, you lose ‘em.”
Harvard Business Review found that consumers are drawn to simple, easy-to-understand solutions. It cites a study that coined the term, “decision simplicity.” Decision simplicity is the #1 reason why consumers are likely to purchase a product or service, do so repeatedly, and recommend it to others. Communications that are straightforward and to the point engage more prospects.
Aristotle would agree. More than 2000 years ago, writing in Poetics, he argued “. . . the most persuasive individuals use simple, everyday language, known to the common man.”
Einstein attested, “If you can’t explain it simply, you don’t understand it well enough.”
Mark Twain said, “The more you explain it, the more I don’t understand it.”
Don’t squander opportunities to engage with those who matter most. Ask yourself: “Am I trying to impress, or inform?” If you can be both clever and clear, go for it. Otherwise, simplicity rather than jargon is what readers most crave.
Communication begins here.
321 Tenth Avenue, Ste. 1107 San Diego, CA 92101
I brought Leah on board to help my business grow to the next level. With her brilliant marketing techniques and drive, Leah has helped me transform my business into a thriving 1031 Exchange firm and allowed me to focus more on my clients. Leah has been instrumental in my PR, branding and marketing initiatives and I have come to depend on her extraordinary marketing contributions. She is a delight to work with and her tenacity is extremely motivating.
Bill Exeter, President and CEO
Swearingen Communications provided us with both solid marketing strategies and creative ideas and implementation. This spanned our branding, website, and more. Leah Swearingen helped us think differently and see our company from a client’s perspective. We thoroughly enjoyed our professional relationship with her and highly recommend her services.
Jack Shirley, CPA, CGMA, Friedman Brannen LLP
You are the epitome of professionalism, and your work is of the highest quality.
Patricia J. Lane, Director of Administrative Services, DENTONS, Past President, Association of Legal Administrators
One of the best marketing people I know is Leah Swearingen, of Swearingen Communications. She shines when it comes to professional services firms. I personally have seen the work that she has done on behalf of a wealth management firm and a law practice. Great stuff.
James E. Tenuto, CEO, Renaissance Executive Forums
I retained Leah in my role as Executive Director of a prominent San Diego law firm. Leah successfully led the firm in developing a firm-wide marketing culture, marketing plan, and guiding our attorneys. When I launched my own company, Leah was instrumental in helping me create my brand, communicate my services, and develop marketing collateral. My company continues to benefit from her outstanding work.
Nancy Thornton, Founder, Foster Thornton LLC
You make a huge difference in the way our company is perceived in the marketplace. From your good ideas to your execution and follow through, it is fortuitous to have you on board. We have great things to say about you and don't mind shouting them from the rooftops.
Craig Brown, President, Rancho Financial Mortgage