Tag: Marketing Communications


Digital Media: Liberty and Freedom of Speech Unleashed

Happy July, and happy birthday America! As we celebrate the brilliant minds that formed our nation, the outspoken Founding Father, Patrick Henry, comes to mind. Henry was the first among …

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You May Be Communicating — But Are You Connecting?

To its credit, the Public Relations Society of America (www.prsa.org) has a rigorous accreditation program for experienced PR practitioners who wish to earn the APR designation (Accredited in Public Relations).  …

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Relevancy: What Is Your Client Buying Today?

In Gone With the Wind, Scarlett O’Hara’s frequent refrain was, “I can’t think about that now.  I’ll go crazy if I do.  I’ll think about that later.” Georgia in the …

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5 Rules of Engagement for Today’s Marketer

This is the age of empowered consumers.  They can find you, critique you, and compare you with your competitors 24/7.  As a service provider, how are you adapting? Are you …

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“The Now Revolution” Points the Way

Jay Baer and Amber Naslund, co-authors of The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social, enlightened us  at the  San Diego Ad Club and …

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