Communication That Makes Your Mark
Tag: Marketing Communications
Communicating for Decision Simplicity
From blue jeans to smart phones to insurance, consumers are overwhelmed with options. No matter what we are in the market for, we embrace brands that make it easier for …
Keeping Clients Amid all the Creative Destruction
A recent column by Washington Post columnist George F. Will, entitled “The Glory of Chaos,” discusses creative destruction. Examples of creative destruction are evident in the demise of many once-revered …
Snail Mail, Email, Or Both?
The past few months I’ve been managing more than the average number of communications campaigns. The question always comes up: How should we communicate? By snail mail, or email? Can …
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